VP of Marketing

Patti Opensky Operation

We are networking with prominent Franchise professionals with the goal of obtaining candidate referrals or recommendations. Capodice & Associates has been retained to conduct a priority executive search for an experienced VP of Marketing for a global leader in branding and entrepreneurial innovation for multiple franchise restaurant concepts. Qualified candidates will receive immediate and confidential consideration. The candidate profile is summarized as follows:

Title:

VP of Marketing

Compensation:

Salary, Bonus, Benefits

Scope:

VP of Marketing is a key contributor and driver of strategic growth initiatives for multiple restaurant concepts. This role has a critical impact on overall company revenue and profitability for all concepts.

Skills & Experience:

  • Manage overall franchise marketing process, set appropriate metrics for development for all restaurant concepts
  • Develop and execute the Brand/Marketing strategy across all restaurant concepts
  • Leads strategic development of brand marketing plan and calendar to increase brand relevance, drive profitable sales, and create interest/excitement for the brand
  • Create and execute marketing programs to achieve stated objectives regarding revenue, profitability, and market share.
  • Directly manage all marketing for public relations, creative, social and digital marketing campaigns and print media.
  • Analyze marketing programs and adjusts strategy and tactics to increase effectiveness.
  • Prepare reports reflecting the effectiveness of all marketing efforts including methods, cost and financial impacts on the Brand as well as franchisees.
  • Directly supervise team members in the Marketing Department.
  • Develops, manages, and has financial responsibility for the national brand marketing/advertising budget, oversees the planning and execution of the national marketing budget, and provides strategic direction for local marketing dollars.
  • Oversee content development and manage all Discovery Day presentation formats for the assigned regions
  • Work with the marketing team to implement effective lead generation marketing for franchising and brand development; track performance and adjust plans accordingly
  • Participate as an active member of the corporate leadership team, providing guidance on corporate strategic direction and overall business growth.
  • Ability to demonstrate and speak to digital marketing experience and current and past projects
  • Demonstrated experience in Franchise Marketing
  • Proven ability to represent and build a franchise brand with the utmost level of professionalism and integrity

Contact:

Qualified candidates may contact me at 941-906-1990 or email your resume directly to patti@capodice.com. I would greatly appreciate it if you could forward this profile to any colleagues who may be suitable for this opportunity.  Thank you in advance for your referrals and recommendations.

Capodice & Associates Ranked Among America’s Top Executive Search Firm By Forbes

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