We are partnering with an innovative, mission-driven company seeking a Vice President of Marketing to lead its global rebranding and digital expansion. This is a unique opportunity to shape the company’s future by developing a comprehensive marketing vision that strengthens the core direct sales model while accelerating growth through new channels, including e-commerce and franchising.
| TITLE: | VP of Marketing |
| LOCATION: | Dallas, Texas |
| COMPENSATION | Base Salary, Bonus, and Benefits |
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SCOPE: |
The Vice President of Marketing role is a strategic and tactical leadership position responsible for developing and executing a comprehensive marketing vision that drives brand evolution, market expansion, and customer engagement across multiple channels and geographies |
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SKILLS & EXPERIENCE:
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· Develop and implement a comprehensive strategy that facilitates rebranding, integrates e-commerce, and expands franchise operations. This strategy should align global initiatives with regional execution to ensure consistency.
· Manage the rebranding process, which includes brand architecture, messaging, visual identity, and global implementation. It is essential to ensure the brand resonates with diverse markets and channels. · Develop and implement strategies for e-commerce growth using methods like SEO/SEM, paid media, social commerce, and conversion optimization. They must drive omnichannel customer experiences. · Direct Selling and Franchise Marketing: Develop scalable marketing systems, training programs, tools, and campaigns to support and enhance the effectiveness of direct sellers and franchise partners. · Use analytics to enhance campaigns, improve lead quality, and boost customer acquisition and retention. Deliver actionable reports on marketing performance, brand health, and channel growth to leadership. · Enhance brand loyalty through social media, influencer collaborations, PR, and experiential marketing. The VP will promote engagement among direct sellers, franchisees, and customers. · The position will partner closely with the holding company’s marketing team to ensure alignment and leverage shared resources. · Partner with external agencies to deliver world-class creative and strategic solutions. |
| CONTACT:
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Qualified candidates may contact me at 941-906-1990 or email their resume directly to patti@capodice.com. I would greatly appreciate it if you could forward this profile to any colleagues who may be suitable for this opportunity. Thank you in advance for your referrals and recommendations.
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