Director/Sr. Director of Marketing

Patti Opensky Operation

We are networking with prominent Franchise professionals with the goal of obtaining candidate referrals or recommendations. Capodice & Associates has been retained to conduct a priority executive search for an experienced Director/Sr. Director of Marketing for a highly successful 70-year-old restaurant concept preparing for rapid franchise expansion!  Qualified candidates will receive immediate and confidential consideration. The candidate profile is summarized as follows:


Director/Sr. Director of Marketing



Base salary, Bonus, Benefits



Ongoing success of the franchise launch and beyond!

Responsible for development and implementation of marketing/media plans to drive sales performance, and build brand awareness.

Experience in launching brand into new markets – A Must

Skills & Experience:

  • Launch brand into new markets – Set up overall franchise marketing process, set appropriate metrics for development aimed at acquiring qualified new franchisee candidates.
  • Lead global loyalty program vision, promotions, partnership, roadmap and plan, including data gathering and analysis, customer database understanding, segmentation, and implementation, enabling technology platforms
  • Create and implement “Online Ordering” programs to increase sales
  • Develop and execute the Brand/Marketing strategy to increase “seasonal” sales
  • Leads strategic development of brand marketing plan and calendar to increase brand relevance, drive profitable sales, and create interest/excitement for the brand
  • Directly manage all marketing for public relations, creative, social and digital marketing campaigns, print media.
  • On-boarding new franchises with marketing support and process for selecting media buyer and development of marketing plan
  • Prepare reports reflecting the effectiveness of all marketing efforts including methods, cost and financial impacts on the Brand as well as franchisees.
  • Develops, manages, and has financial responsibility for the national brand marketing/advertising budget, oversees the planning and execution of the national marketing budget, and provides strategic direction for local marketing dollars.
  • Participate as an active member of the corporate leadership team, providing guidance on company strategic direction and overall business growth.
  • Ability to demonstrate and speak to digital marketing experience and current and past projects
  • Demonstrated experience in Franchise Marketing
  • Proven ability to represent and build a franchise brand with the utmost level of professionalism and integrity


Qualified candidates may contact me at 941-906-1990 or email your resume directly to I would greatly appreciate it if you could forward this profile to any colleagues who may be suitable for this opportunity Thank you in advance for your referrals and recommendations.

Capodice & Associates Ranked Among America’s Top Executive Search Firm 2019 By Forbes

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