Director/Sr. Director of Marketing

Ongoing success of the franchise launch and beyond!

Responsible for development and implementation of marketing/media plans to drive sales performance, and build brand awareness.

Experience in launching brand into new markets – A Must

• Launch brand into new markets – Set up overall franchise marketing process, set appropriate metrics for development aimed at acquiring qualified new franchisee candidates.
• Lead global loyalty program vision, promotions, partnership, roadmap and plan, including data gathering and analysis, customer database understanding, segmentation, and implementation, enabling technology platforms
• Create and implement “Online Ordering” programs to increase sales
• Develop and execute the Brand/Marketing strategy to increase “seasonal” sales
• Leads strategic development of brand marketing plan and calendar to increase brand relevance, drive profitable sales, and create interest/excitement for the brand
• Directly manage all marketing for public relations, creative, social and digital marketing campaigns, print media.
• On-boarding new franchises with marketing support and process for selecting media buyer and development of marketing plan
• Prepare reports reflecting the effectiveness of all marketing efforts including methods, cost and financial impacts on the Brand as well as franchisees.
• Develops, manages, and has financial responsibility for the national brand marketing/advertising budget, oversees the planning and execution of the national marketing budget, and provides strategic direction for local marketing dollars.
• Participate as an active member of the corporate leadership team, providing guidance on company strategic direction and overall business growth.
• Ability to demonstrate and speak to digital marketing experience and current and past projects
• Demonstrated experience in Franchise Marketing
• Proven ability to represent and build a franchise brand with the utmost level of professionalism and integrity