VP of Marketing

sarah@matternco.com Marketing

We are networking with prominent Franchise & Marketing professionals with the goal of obtaining candidate referrals or recommendations. Capodice & Associates has been retained to conduct a priority executive search for an experienced VP of Marketing for a rapidly growing concept. Qualified candidates will receive immediate and confidential consideration. The candidate profile is summarized as follows:


VP of Marketing


Base salary, Bonus


The VP of Marketing is responsible for creating, implementing and managing effective marketing, advertising, sales promotion and product development strategies in multiple markets.

Skills & Experience:

  • Effective promotional programs and campaigns that drive store revenue
  • Develop company collateral material including brochures, presentations, sales tools, etc.
  • Evaluate competitors, market conditions, and consumer research and analyze the success of marketing programs with key metrics for the development of promotional programs.
  • Skills in analysis, data mining.  Solid understanding of the fundamentals as relates to creative and media development, data base management, targeting, testing and results analyses.
  • Manage the Public Relations activities of the brand/company
  • Written and Verbal skills with the ability to identify the situation/issue/opportunity and address it for the benefit of the brand/company.
  • Enhancement of the public persona of the brand/company
  • Understanding of brand management from a company and franchise perspective.  Understanding of trademark registration and maintenance.
  • Communicate and support advertising activities with franchise owners.
  • Understanding of the franchisor/franchisee relationship and advertising requirements, programs, policies and procedures as outlined in the franchise agreement.  Ability to identify and create tools that will support the marketing/advertising efforts of the franchise system
  • Effective tools and tactics available to franchise owners to increase revenues along with a compatible relationship.
  • Must have a hard working work ethic, strong leadership skills, strong verbal & written communication skills and have the ability to think with creative vision.
  • Bachelor’s Degree in Marketing or related field


Qualified candidates may contact me at 941-906-1990 or email your resume directly to patti@capodice.com. I would greatly appreciate it if you could forward this profile to any colleagues who may be suitable for this opportunity Thank you in advance for your referrals and recommendations.

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