Marketing Manager – Detroit MI area

Patti Opensky Business Manager, IT

We are networking with prominent Franchise professionals with the goal of obtaining candidate referrals or recommendations. Capodice & Associates has been retained to conduct a priority executive search for experienced Marketing Manager . Qualified candidates will receive immediate and confidential consideration. The candidate profile is summarized as follows:


Marketing Manager


Base salary, Benefits


Oversee 3 members of the Marketing Team to encourage, assist with and integrate ideas and contributions that lead to best-in-class programs, services and support of franchisees and the markets we serve. This position requires a comprehensive understanding of multiple marketing and sales tactics, proven strategic acumen and experience with marketing analytics and report analysis

Skills & Experience:

• Consumer Insight/Consumer Research a Must!
• Responsible for driving and improving compliance of Company’s Core Values, policies, processes and procedures
• Lead and drive excellence in strategic marketing programs, services and support
• Oversee and evaluate marketing research for establishment of franchise sales and competitive positioning strategy
• Identify and implement opportunities to increase market share at the franchisor and franchisee level
• Establish benchmarks and execute ongoing analysis and reporting of Marketing goals
• Identify opportunities and take the initiative in thought leadership, innovation and creativity
• Assist the team to acquire and maintain the highest level of knowledge, understanding and training in all areas of Marketing
• Build and maintain strong and meaningful relationships/partnerships with staff, vendors and franchisees


Qualified candidates may contact me at 941-906-1990 or email your resume directly to I would greatly appreciate it if you could forward this profile to any colleagues who may be suitable for this opportunity Thank you in advance for your referrals and recommendations.

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